・Retractable Reel Beaded ID Badge Holder - Reel pulls out an additional 14.5 inches. ・The beaded portion of this lanyard is 14 inches from the back of the neck. The Swivel hook adds an additional inch making it 15 inches from the back of the neck. So the Lanyard is 30 inches if you measure down to the end of the swivel hook and then back up to the top, 28 inches if you only measure the beaded portions. ・Fashion Lanyard Necklace - Jewelry lanyards for your work id badge holds items securely and safely. ・Strong & Beautiful - Lovely beaded lanyard necklace crafted using 19 strand coated wire, double crimped at every union. ・Made In The USA - These beautiful fashion lanyards are handmade in the USA